STEP 3: EFFICIENCY MAKES THE SALE

How many times have you been to a website, looked at something specific, and found a page missing, a typo, a broken image, or an error on the shopping cart software that stopped you from making a purchase? Infuriating, isn't it? And it's also very unprofessional.

A lot of research has found that online shoppers are very skittish, and if they can't get what you're offering very simply, they'll go look for someone else rather than stick around trying to force the issue. When they click on the red scarf, they want a full description of that scarf, with pictures, prices, the number left in stock, the postage and handling fees, and they want it all now, not in eight clicks time. If they decide to call you on the phone, they don't want to have to search for your number through three pages of text – they want it now. If they want to find a size 8 black dress with matching accessories, they expect you to show them where that is, not make them search for it.

When the internet was a mere baby in commercial terms, people clicked an average of four different pages on every website they visited. Now, that figure is closer to 1.5 pages, the reason being that the customer now has an abundance of alternate options. Not finding what they came for? Watch them flee to Google and leave you in the dust.

An efficient ecommerce website not only keeps all the information together, but it also makes sales processes automatic, keeps navigation simple, and forces the customer to make as few page clicks as possible to buy your product. And a professional web design agency with a tried and tested team of highly skilled coders, designers, programmers, copywriters, and marketing staff, can help your website become exactly that smooth.

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