Website Submission as a First Step to Website Marketing
No one knows about a new website that first goes online. Once the website is all together, the objective then is to get the word out. One method of doing this is through a process known as website submission and it is critical to website marketing. In fact, it is usually the first step in website marketing. Search engine optimization consultants and web design firms will many times offer website submission as a service part of their website marketing strategy. Here is some helpful information concerning website submission:
A Word of Warning on Automated Submissions
Of course the idea behind website submissions in website marketing is to get your new site submitted to as many directories as quickly as possible. Some web design and search engine companies will claim that they can submit your site via an automated process to hundreds of directories instantly. These claims should be viewed with much skepticism. Remember that each directory will have its own rules for submission. They will each have a different strategy for each site. There is no way to possibly write a software application to handle the quirks of each submission site. Not only that, many have security words that must be answered by other than an automated process. Read the rest of this entry »
Website Marketing is Crucial to a Site’s Success
You have a brand new killer web site and want it to get top exposure. However, just like a new storefront, no one knows of it when it first goes online. This is why an effective website marketing campaign is crucial to your sites success. People have to know it is there and the way this is done is through website marketing.
Announce Your Site on the Day It Is Published
Never attempt to announce your site before it is actually published. You do not want to risk driving away potential customers who visit a half-finished site as it will destroy your website marketing campaign. Search engine crawlers do not like half-finished sites either and they will have a difficult time classifying them. You can announce your site by submitting it to directories like the Open Directory Project at www.dmoz.org. There are many website submission directories. Some may review and submit your site while others may take some time to do so. Of course, if you pay for the submission, it goes much faster but beware that some pay submissions do not guarantee your site will get listed and have no refund policies. Just know the facts before you pay. Read the rest of this entry »
Website Marketing Depends on Link Popularity
Part of website marketing is search engine optimization or SEO and part of SEO is a concept known as link popularity. Link popularity is a very important aspect of the overall optimization process that determines if your site is in fact popular. Remember that popular sites are the ones that will have higher rankings when it comes to results returned from search engine queries. And there are several ways to achieve link popularity. We define a link as an HTML link that when you click on it, it will take you to a website. Some link popularity strategies in website marketing are honest ways and others are unethical ways or ways to fool the search engine searchbot. So here are some concepts of link popularity which SEO consultants base their strategies on:
Higher Quality Links are Related Links
Let’s say you have a website that sells gardening equipment. Another business named Joe’s Ski Supplies calls you and asks if you could put their link on your website. You have a good relationship with Joe and want to gladly help him out in his website marketing campaign so you say yes. Your web designer places Joe’s link on your homepage for gardening equipment. To further increase the changes of the popularity of Joe’s link, your web designer uses the anchor text “Joe’s Ski Supplies.” When the searchbots find this link, they tally one more in determining the popularity of Joe’s site. Read the rest of this entry »
The Most Important Parts of Good Website Design
There is quite a difference between website design done by professionals and website design done by amateurs. Your website is the number one most effective tool for showcasing your product or service on the internet. A poor website design will tell many tales about your company. For example, if your business is website design but your business website is poorly designed it can be perceived as a reflection of the quality of your other services. So here are some critical parts of a good website design:
The Most Important Part: The Web Designer
There are volumes of information on good web design techniques but the one person who will implement these is the web designer. What do you look for in a good web designer or web design firm? How can you tell that this person (or team) will be able to produce that killer website you want?
Of course the first thing you will want to know is the web designer’s credentials. However, never make your choice of a web professional based on credentials alone. While certifications and education look great, they are not an indication that the person you are about to hire can handle the task. You will want to see a combination of education and experience in order to make your final choice. Read the rest of this entry »
Search Engine Optimization in Website Marketing
In any website marketing campaign, you are going to be faced with search engine optimization or SEO. SEO is a name given to the process of getting a website to rank high in search engine results when certain keywords and phrases are used on the popular search engines like Yahoo and Google. It is important in website marketing because by having your site listed on the first page of returned search query results, you are more than likely going to get optimum exposure. Plus, more people will know of your site much quicker. The underlying principle is that there is a greater likelihood that someone searching for your site will click on whatever is displayed on the first page of the results. Of course you want more visitors to your site because it potentially means more business.
Behind the Scenes
We have identified that SEO is important to website marketing but it also helps to understand a little of the technical nature of the process. People do not rank your website on the search engines—computers do. This is done through a software process called a Searchbot. Read the rest of this entry »