Website Marketing Depends on Link Popularity

Part of website marketing is search engine optimization or SEO and part of SEO is a concept known as link popularity. Link popularity is a very important aspect of the overall optimization process that determines if your site is in fact popular. Remember that popular sites are the ones that will have higher rankings when it comes to results returned from search engine queries. And there are several ways to achieve link popularity. We define a link as an HTML link that when you click on it, it will take you to a website. Some link popularity strategies in website marketing are honest ways and others are unethical ways or ways to fool the search engine searchbot. So here are some concepts of link popularity which SEO consultants base their strategies on:

Higher Quality Links are Related Links

Let’s say you have a website that sells gardening equipment. Another business named Joe’s Ski Supplies calls you and asks if you could put their link on your website. You have a good relationship with Joe and want to gladly help him out in his website marketing campaign so you say yes. Your web designer places Joe’s link on your homepage for gardening equipment. To further increase the changes of the popularity of Joe’s link, your web designer uses the anchor text “Joe’s Ski Supplies.” When the searchbots find this link, they tally one more in determining the popularity of Joe’s site.

However they tally nothing for your site in terms of link popularity for website marketing. Why? It is simply because the two sites for gardening equipment and ski supplies are unrelated. Not only that, but the link is not really classified as a high quality link because the sites are unrelated in their product. If Joe has a nursery that sells flowers for gardens, then this link becomes a high-quality link because the rationale is that people looking for gardening equipment will more than likely want to plant flowers. The more flower or gardening-related sites that Joe places his link on, the more popular that link becomes. And, you can have Joe place your link on his site and now you have a high-quality link back at you.

Avoid Link Farms in Website Marketing

Link farms are a method used in building link popularity and website marketing that is really nothing but a scam and a way to cheat the searchbot. If a search engine detects that you are trying to establish link popularity through the use of link farms then your site could get penalized and never ranked. You’ve seen link farms. Link farms are those disappointing web pages that you stumble over as you do legitimate research. By disappointing we mean that you thought you found exactly what you were looking for and all of the sudden you discover it’s nothing but a link farm. They are typically pages that have nothing but low-quality links for other sites that are totally unrelated. These are attempts by those doing search engine optimization to establish link quality by brute force. Don’t do it.

Quality Links Take Time

SEO consultants who try to force link popularity quickly resort to scamming techniques that are just not good for the reputation of a business. You want your website to be a respectable site and not one that gives a general air of a fly-by-night scam operation. One of the best ways to build link popularity in website marketing is to post content with value on other related websites that contains backlinks to your site.

You can post content of value by writing articles on topics related to your field of service or product on other related sites. These can be articles filled with keywords for topics related to your site. Even if you cannot write, you can have articles ghostwritten on many of the freelance job auction sites. You can even go to other sites that have forums related to the product or service of your site and post some responses, articles, or opinions—all with links back to your website. Be careful to ensure that all content is original or you could be penalized for this too.

Website marketing as it relates to search engine optimization is built upon link popularity. Quality links take time. Any optimization firm that tells you otherwise could be scamming you.

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