The Most Important Parts of Good Website Design
There is quite a difference between website design done by professionals and website design done by amateurs. Your website is the number one most effective tool for showcasing your product or service on the internet. A poor website design will tell many tales about your company. For example, if your business is website design but your business website is poorly designed it can be perceived as a reflection of the quality of your other services. So here are some critical parts of a good website design:
The Most Important Part: The Web Designer
There are volumes of information on good web design techniques but the one person who will implement these is the web designer. What do you look for in a good web designer or web design firm? How can you tell that this person (or team) will be able to produce that killer website you want?
Of course the first thing you will want to know is the web designer’s credentials. However, never make your choice of a web professional based on credentials alone. While certifications and education look great, they are not an indication that the person you are about to hire can handle the task. You will want to see a combination of education and experience in order to make your final choice. Read the rest of this entry »
Search Engine Optimization in Website Marketing
In any website marketing campaign, you are going to be faced with search engine optimization or SEO. SEO is a name given to the process of getting a website to rank high in search engine results when certain keywords and phrases are used on the popular search engines like Yahoo and Google. It is important in website marketing because by having your site listed on the first page of returned search query results, you are more than likely going to get optimum exposure. Plus, more people will know of your site much quicker. The underlying principle is that there is a greater likelihood that someone searching for your site will click on whatever is displayed on the first page of the results. Of course you want more visitors to your site because it potentially means more business.
Behind the Scenes
We have identified that SEO is important to website marketing but it also helps to understand a little of the technical nature of the process. People do not rank your website on the search engines—computers do. This is done through a software process called a Searchbot. Read the rest of this entry »
Prior Planning for a Great Website design
Website design is simple in concept but it is the little details that will get you. Professional website design versus amateur website design can be the difference between potential customers wanting to look further on your site or running from your site and going to a competitor’s at first glance. So here are some helpful tips to remember when designing that killer site:
Start with a Simple Plan
Many times, a client will want their website to do everything right away. What will happen is the website takes weeks to build in the website design phase and in the meantime, customers cannot get the client’s website or when they do, it is full of broken links, missing pages, un-optimized graphics, and little content. If you r client you are designing for just wants to get a web presence, then stick with a simple 4 to 5 page design and then add on later. A 4 or 5 page design usually includes a home page, product description page, contact or enquiry form, and an “about us” page at the minimum. An initial web presence may or may not have a database and probably will not need one if it is a simple brochure site. Read the rest of this entry »
Making Your Website Design Easy for Viewers
Your website design should be such that your visitors can look at the pages very easily. They should be able to read the text without a lot of eye strain. They should be able to find what they are looking for on the page quickly. And they should not have to scroll too far down the page in order to find what they are looking for. Here are some tips to do website design so that your readers can view the pages easily:
Make Text in a Font, Style, and Size that is Easy to Read
In website design, you should make the text large enough for the general population to read easily. Some designers try to squeeze too much on one page and the font size is such that the readers have to squint. Or, they use a style that is difficult to read such as a wavy, italic, cursive style of font that is very small. Stick to standard text such as Helvetica, Verdana, Arial, or Times New Roman. Make font black or another dark color on a white background. The background can sometimes be a pale color too but use with discretion. Use colored text only when it is necessary to highlight something. Read the rest of this entry »
Helpful Tips in Web Design
There are some rules to follow in web design in order to make your website and its pages look professional. No matter what type of editor you use to build a website, the editor itself does not enforce rules of good web design and this is what separates the professionals from the amateurs. Keep the following in mind as you go about designing that killer website:
Do Not use Animated GIFS or Other Distractions
Animated GIFs, automatic music when the page loads, and other sounds are all distracting to the person reading the page. Do not use these in web design when trying to make a professional page. Remember that today’s internet is focused on content. The visitor will come to this site in search of information or a product. Popup ads are an annoyance too. Numerous banner ads can blur the main message of your site. Remember also that not everyone has a high-speed internet connection and many times these animated graphics and sounds will slow down loading time on a page and the end result is your visitors will get frustrated and leave. Read the rest of this entry »