Website Submission as a First Step to Website Marketing

No one knows about a new website that first goes online. Once the website is all together, the objective then is to get the word out. One method of doing this is through a process known as website submission and it is critical to website marketing. In fact, it is usually the first step in website marketing. Search engine optimization consultants and web design firms will many times offer website submission as a service part of their website marketing strategy. Here is some helpful information concerning website submission:

A Word of Warning on Automated Submissions

Of course the idea behind website submissions in website marketing is to get your new site submitted to as many directories as quickly as possible. Some web design and search engine companies will claim that they can submit your site via an automated process to hundreds of directories instantly. These claims should be viewed with much skepticism. Remember that each directory will have its own rules for submission. They will each have a different strategy for each site. There is no way to possibly write a software application to handle the quirks of each submission site. Not only that, many have security words that must be answered by other than an automated process. These security words are of course to prevent automated submission processes from bogging down these target directories with streams of data.

It is more credible if a search engine optimization or website design firm has a strategy of doing manual and automated submissions or any combination thereof in order to implement your website marketing strategy. In order to do automated submissions, the optimization or design firm will have studied the pages of a certain submission directory’s site and will have written software to navigate through those pages. A credible optimization or design firm will have a definite knowledge of what it can and cannot do on certain submission directories. For example, submission directories such as the Open Directory Project (DMOZ) at www.dmoz.org will not allow automated submissions.

No automated process can replace the science of human decision making. If your site gets classified wrong because a human did not make the decision then you could lose valuable time in the overall ranking process of your website marketing project. Not only this but search engines are on the guard for these automated submission processes because they can also be mistaken for denial of service attacks where excessive data flows bog down servers and render a site inoperative because it must tend to the high volume data stream.

Also consider that fact that many of the submission sites used in website marketing will send out a confirmation email for you to respond to if requesting submission. No automated system can respond to emails like this.

Proof of Submission

Most of these website submission sites are so large and busy that they will not send you any sort of feedback as to if your site was submitted or not. If you are using automated system to submit your site for website marketing then you should see if the submission site will provide a confirmation report. After all, if you are doing this submission for an external paying client then you should have some sort of proof that you did what the client paid you for.

Website Submission with Quicker Results

The way to get your site submitted to directories in website marketing quickly and more effectively is to pay for it. At least that is what one would think. Review the policy of the directory accepting submissions. Look at things like cost and refund policy. Some services will look at your site for submission quicker but will not guarantee that it will get included in the directory. At the same time, these directories will not guarantee the results and have a no refund policy too. Many times, patience is all that is required in order to achieve successful results instead of throwing money at the problem.